THE ULTRA HOT STORY

FOUR SURF BUDDIES CAME TOGETHER IN 1986 AND DECIDED TO PUT A BUSINESS TOGETHER. THEY NOTICED A SURFBOARD LOGO STICKER PRINTED IN BRIGHT COLORS WAS DEVELOPING AN ALMOST CULT LIKE FOLLOWING ON THE TEXAS COAST. THEY PURCHASED THE LOGO, EXPANDED THE LINE TO INCLUDE T SHIRTS AND FOUND THAT THE DEMAND COULD NOT BE MET AT ONLY SURF AND SKATE SHOPS. SOON ULTRA HOT WAS FOUND IN ALL TYPES OF STORES AND THE LOGO WENT GLOBAL TO EUROPE , ASIA ,AND SOUTH AMERICA.

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How Hot?

ULTRA HOT!